Chartered Insurance Brokers

ExtraCover Insurance Signs Up as a Sponsor of the Lancashire Cricket Board

Date: 16th May 2017 By: Robin Walker

ExtraCover Insurance, the only cricket club insurance product approved and endorsed by the ECB, run by Yorkshire based brokers Marshall Wooldridge, has agreed to become a sponsor of the Lancashire Cricket Board.


The deal is part of a new strategic approach by Marshall Wooldridge to promote the product to cricket clubs through the network of County Cricket Boards, who have direct responsibility for the clubs which are affiliated to them.


The Lancashire Cricket Board will provide ExtraCover Insurance with opportunities to promote the product via logo placement, email communications and at various LCB key events to ensure that each of its clubs has access to professional insurance advice as well as being able to speak with the ExtraCover Insurance team to find the right level of insurance cover for their clubs.


Mark Dearden of ExtraCover Insurance met with Bobby Denning, MD of the Lancashire Cricket Board on a bright sunny day at Emirates Old Trafford to put pen to paper on the agreement.


Speaking about the agreement Mark Dearden, Sports Development Manager for ExtraCover Insurance said:


“We’ve been evaluating our traditional marketing on how we target cricket clubs, and we identified the need to develop closer links with the County Cricket Board offices, as they have direct responsibility for all the cricket clubs that affiliate to them, and communicating to clubs about being insured to an adequate level is just one of their many roles.


“Our agreement with the Lancashire Cricket Board is the beginning of what we hope will be a very productive relationship between us both, and ensures the clubs linked to them have direct access to the very best advice on insuring their cricket club through the ExtraCover team.


“We aim to meet with as many clubs who affiliate to the Lancashire Cricket Board as we can, to get to know them better and to show them that we’re on their side when it comes to providing best advice and recommendations on the correct levels of insurance cover for their clubs.”


Commenting on behalf of the Lancashire Cricket Board, Bobby Denning added:


“We thank Mark and his team for their sponsorship of the LCB, with both our organisations recognising the importance of the correct levels of insurance for our affiliated clubs. We will ensure our clubs are made aware of ExtraCover Insurance through our appropriate channels and networks.”


For more information on the ExtraCover Insurance scheme contact Mark Dearden, Sports Development Manager, at or call 0113 250 6614.


ExtraCover Insurance is the only insurance policy that is approved & endorsed by the ECB, and has been providing insurance cover to Cricket Clubs, Leagues & Associations for 40 years.


ExtraCover offer cricket clubs to insure against a wide range of risks – all in one simple policy, including:

Public Liability with Employers Liability automatically included

Accidents to players and members

Club bags, cups and trophies, non-turf pitches, netting and poles, sightscreens and pitch covers, bowling machinery

Club buildings

Contents/ground machinery, money, glass

Legal expenses


It provides a flexible range of cover designed solely for cricket clubs, consistently meeting the needs of members for over 40 years.


In the light of many previous challenges and recent flood damage faced by cricket clubs the ECB are keen to ensure that all affiliated clubs are adequately insured and at the best available rates.


For expert advice and assistance concerning quotations, arranging cover and settlement of claims – contact your ExtraCover Insurance team at Marshall Wooldridge:


Marshall Wooldridge Ltd Insurance Brokers
14-16 Ivegate
Leeds LS19 7RE
Tel: 0800 289301
Fax: 0113 239 1296


The LCB is the governing body for cricket in Lancashire, responsible for promoting the game of cricket at all levels, from grassroots through to our county player pathways.


The LCB’s mission is: “To engage with all communities, providing opportunities that excite all involved, to improve their experiences at all levels of cricket.”


Engage | Excite | Improve

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Tel No: 0113 250 6614

Fax No: 0113 239 1296


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